ROLE

Product Designer

Product Designer

COLLABORATORS

Naomi Kim

Lauren Pak

Michelle Escuerdo

SKILLS

Interaction Design

Visual Design

Prototyping

TIMELINE

8 Weeks

THE CHALLENGE

Tap to pay banking for young adults

Young adults face a ton of challenges like managing rent, student loans, and unexpected costs, which prevents them from confidently planning for their future while adapting to professional life.

PAIN POINT

PAIN POINT

Young professionals transitioning from college to full-time work feel overwhelmed by their new financial responsibilities.

Talking to early college graduates revealed that they did not feel well-equipped to enter the professional industry, especially when it comes to finances.

THE SOLUTION

THE SOLUTION

A budget-first framework to cultivate healthy spending habits for the rest of your life.

We designed a tap-to-pay feature in Apple Pay that allows you to confidently see where your money is going and how much you have to spend.

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

Understanding the current budgeting options

We conducted a competitive analysis and various user interviews with users to better understand the problems and current solution space.

DESIGN ITERATIONS

DESIGN ITERATIONS

Exploring various interactions for budgeting and tracking your spending

We explored customizable budgeting rules, AI-powered categorization, a visually engaging and intuitive interface, and different methods for tap to pay.

FINAL SOLUTION

FINAL SOLUTION

Visually see how much you have in your budget before you tap to pay

We created a very simple way to tap on the budget you're drawing from and view how much money you have left in that budget.

FINAL SOLUTION

Customizable the budget to fit your lifestyle

Easily allocate the right amounts of money to each category you want to create. Edit it anytime and adjust within Apple Wallet.

FINAL SOLUTION

FINAL SOLUTION

View previous purchases in each budget

Stay aware as to what purchases you've made on your credit card in each budgeting pool and get alerts if you have gone over your spending limit.

REFLECTION

REFLECTION

Intentionally introducing friction to encourage mindful spending habits

After sharing with users, the overall feedback from the audience was very positive and they loved the MVP of out solution. Moving forward, we'd love to further build on our solution to something that would feel even more seamless.